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Ayyangar Foods

Elevated a legacy food brand’s digital presence and product visibility

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Project Overview

Ayyangar Foods, an already established snack brand, came to DigiNomad to strengthen its digital presence and improve product visibility across online platforms. Our objective was to build a professional website and use social media marketing to take the brand’s existing local fame to a wider digital audience.

Client Objective

Build a modern, professional website for the brand
Increase product visibility across digital channels
Strengthen social media presence and engagement
Leverage existing brand reputation to grow online reach
Establish a consistent digital brand identity

Challenges

The Starting Point

  • Strong offline brand presence but limited digital footprint
  • No structured website showcasing products and brand story
  • Low social media visibility despite local popularity
  • Need to maintain brand authenticity while going digital
  • Requirement for scalable online growth

What DigiNomad Executed

Website Design and Development

Search Engine Optimization

Social Media Marketing and Page Optimization

Content Creation and Storytelling

Product Visibility and Digital Branding Strategy

Ongoing Digital Growth Support

Results & Impact

Measurable Business Growth

Successfully launched a professional brand website
Improved online visibility and discoverability
Increased social media engagement and product awareness
Strengthened digital brand presence across platforms
Expanded reach beyond the local customer base