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Sisiro

From Social Presence to Student Conversion Machine

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Project Overview

Sisiro Makeup Academy partnered with DigiNomad to build a strong digital presence and position itself as the leading makeup academy in Hyderabad. The objective was clear -leverage social media platforms to attract aspiring makeup artists, build brand credibility, and convert digital engagement into real student enrollments.
Our strategy focused on building Instagram and YouTube from scratch, creating authority-driven content, and establishing Sisiro as the most trusted name for professional makeup training in the city.

Client Objective

Build Instagram & YouTube presence from the ground up
Attract aspiring makeup artists through digital channels
Increase student inquiries and conversions
Establish Sisiro as the top makeup academy in Hyderabad
Create a consistent and professional online brand image

Challenges

The Starting Point

  • No structured social media presence
  • Low online visibility in a competitive beauty education market
  • Need to stand out among multiple makeup academies in Hyderabad
  • Requirement for high-quality, aspirational, student-focused content
  • Converting engagement into actual student admissions

What DigiNomad Executed

Instagram Strategy & Account Setup

YouTube Channel Creation & Optimization

Content Planning & Branding Direction

Professional Shoot Planning & Execution

Video Editing & Content Publishing

Engagement-Focused Social Media Growth Strategy

Results & Impact

Measurable Business Growth

High student conversion from social media platforms
Strong and consistent digital engagement
Increased inquiries for makeup courses
Positioned as the top makeup academy in Hyderabad
Built a premium and aspirational brand presence